Black Leather 1953 Horsebit Loafer | GUCCI® US。Gucci (/ˈɡuːtʃi/, GOO-chee; Italian pronunciation: [ˈɡuttʃi]) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, and accessories, makeup, fragrances, and home decoration.Guccio Gucci found Gucci in 1921 in Florence, Tuscany. Under the direction of Aldo Gucci (son of Guccio), Gucci became a worldwide-known brand, an icon of the Italian Dolce Vita. Following family feuds 1993 entirely ousted from the capital of the company during the 1980s, the Gucci family. After this crisis, they revived the brand with provocative \'Porno Chic\' props. In 1999, Gucci was acquired by the French conglomerate Pinault Printemps Redoute, which later became Kering. During the 2010s, Gucci became an iconic \'geek-chic\' brand.